Edina Coffee Roasters

Quality Coffee.
Building Connection.

Edina Coffee Roasters approached me with the goal of creating a brand identity that embodies their passion for coffee and its ability to bring people together. They wanted to create a brand that felt handmade, human and inviting, instead of stuffy and transactional.

The company sees coffee roasting as an opportunity to not just run a successful business, but to also have a positive impact and leave a lasting impression. Coffee, to them, is not just a drink, but a way to spark connections, inspire curiosity, and build integrity within communities. The project included a logo and design system, illustration, brand story and voice. 

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CONTRIBUTORS

Design: Jack LeWin

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