Bold. Forward.

Helping the leader in health lead into the future.

Technology has transformed what’s possible for physicians and what’s expected by patients. Mayo Clinic, a leading healthcare institution with a new CEO, was well aware and set a new vision.

Our opportunity? Provide a peek into the near-future of healthcare for the very group responsible for realizing it—the Mayo Clinic staff.

Enter “Bold. Forward.,” an internal campaign that galvanized 63,000 staff across 3 campuses around its new vision. Every corner of Mayo Clinic saw an inspiring picture of what’s possible with brave thinking, strong collaboration and the adoption of the best tech. It revealed how the leading edge provides the best views for all.

CONTRIBUTORS

Strategy: Jayne Dow
Creative Direction: Karl Wolf
Design: Jack LeWin, Keelan Campbell
Copywriting: Eric Luoma