Vikings

Campaign and
Seasonal Graphics

From 2017–2019, I created seasonal graphics for the Minnesota Vikings that defined the visual identity across stadium environments, broadcast, digital, and social channels. This work included concepting key art, environmental installations, and templates to ensure a bold, consistent brand presence throughout each season.

A highlight was the “Bring It Home” playoff campaign, developed from the ground up with the Creative and Design department. I designed the campaign logo—featuring the state outline, Norseman mark, and “Bring It Home” lockup—and extended it across merchandise, rally towels, stadium signage, social media overlays, and influencer kits. The campaign united fans and the community through coordinated activations, national media coverage, and visual takeovers from U.S. Bank Stadium to purple-lit Twin Cities landmarks, making “Bring It Home” a rallying cry for the playoff run.

CONTRIBUTORS

Creative Direction: Alicia Dreyer
Design: Jack LeWin
Photogrqphy: Andy Kenutis