Salo

Empowering people.
Building brand.

A not-so-fun fact: 72% of people are disengaged from their job because it’s not fulfilling, empowering or as flexible as desired. Salo, a national, talent-first firm understood this wasn’t good for people or for business, as those with highly-engaged employees double their odds of success.

Our opportunity? Rewrite the “good fit” script with a distinct goal: ensure it has equal resonance with both B2B and B2C audiences.

We analyzed the Salo brand, its competitive set, cultural shifts, and more to define a more differentiated, inclusive positioning. The result? We made work more meaningful for all with a new brand identity and rally cry, honoring the halo effect in which happier people drive better business results.

CONTRIBUTORS

Strategy: Hillary Lund
Creative Direction: Michael Seitz
Design: Jack LeWin, Keelan Campbell
Copywriting: Eric Luoma