Outbound Hotels

Creating authentic hospitality experiences that uniquely harmonize with outdoor adventure.

We developed the brand strategy and identity for Outbound Hotels, a collection near parks and iconic outdoor attractions. Our approach created a cohesive visual system that ties back to the parent brand while allowing each hotel to adapt to its local environment, creating a unified experience that reflects the spirit of outdoor adventure across the collection.

A key part of this strategy is using tailored illustrations and brand elements that capture each location's essence. While every hotel feels connected to the overarching brand, the design is customized to resonate with the local culture and environment, making the system both cohesive and flexible, allowing each property to shine in its own way.

CONTRIBUTORS

Strategy: Hillary Lund
Creative Direction: Michael Seitz
Design: Jack LeWin, Keelan Campbell
Copywriting: Eric Luoma