Melty

Building a brand to attratct beginner and expert glass artists.

We helped a Minneapolis Glass Arts Center rebrand to attract both beginner and expert glass artists. They offer classes and workshops, host events and exhibitions, and aim to make glass art accessible to all.

The new name, Melty, represents the melting and molding of glass into art but also as a place where classes and workshops are designed to be enjoyable for everyone, regardless of their skill level.

CONTRIBUTORS

Creative Direction: Michael Seitz
Design: Jack LeWin, Keelan Campbell