David's Deli

Making  breakfast breads
stand out in a stale
consumer space.

Bagels need not be boring.
David’s Deli makes high-quality and affordable refrigerated bagels and English muffins. It’s a lonely aisle in the grocery store. People are pushing carts and quickly grabbing a product…any product.

The opportunity? Stand up and stand out with a surprising, sparkling personality. We created a differentiated brand personality and digital campaign to raise awareness, and ultimately make people’s day by delivering a bit of joy online and in-store.

CONTRIBUTORS

CD & Design Lead: Jack LeWin
Copywriting: Eric Luoma
Photography: Genea Haglund